As per usual, I Cite puts it very well. I’m inclined to agree with this assessment, though I wonder to what extent we ought to treat these two faces of the problem of neoliberalism (boring and homogenizing vs. socioeconomic inequality) as mutually exclusive. Tactically, one could not expect to fight the injustices of radical inequality engendered by neoliberalism without also engaging with the totalitarian/mass culture elements, precisely due to the fact that the latter tend to ‘legitimize’ or obscure that very inequality. I have in mind here the ways by which our vocabulary used to describe socioeconomic practices tends to be reduced to that of the market (i.e. the rhetoric of ‘competition’ and ‘profit-maximization’). It’s not that the neoliberal worldview is merely boring in this respect; rather, it’s that in its ‘flattening’ and ‘homogenizing’ effects, neoliberalism normalizes the otherwise greater harm of inequality.